The other day I was introduced to the owner of a local business by my sister. Several days later my daughter dropped off a resume. We happen to be in the area the next day so we popped back in to make sure he had gotten the resume. He had seen it but told us, in no uncertain terms, that he never mixed business with friendship.
I must admit, I was completely horrified! You see, being a Calgarian is all about connection and community!
Perhaps it is a part of our pioneer spirit. We have worked together to create a rich, vibrant city that we are very proud of. We embrace diversity, we celebrate innovation and we volunteer to help each other in record numbers! Why? Because we care about each other!
Two Calgarians who have never met, can be standing in a line up in a foreign airport a long ways from home. As soon as they discover they are both from Calgary, they immediately search for common connections. What part of the city do you live in? Where do you work? Who do you know?
I would suggest that more people are starting to think like Calgarians because of social media. We trust with far more certainty, a recommendation from a friend ( even a friend of a friend) on Facebook then we do advertising on TV.
And companies know this! They use social media to specifically create relationships with us. They work hard to create community and build trust!
Why? Because we want to do business with groups and organizations that treat us like friends! And that’s what we try to do here at Phoenix!
We do very little advertising and most of our students come to us through word-of-mouth. Our community is small because it allows us to have a relationship with each and every one of our families.
We care because you are quite literally our friends, our family and our community! And we wouldn’t have it any other way!
Proudly serving our ” Friends”!